Skin Care Products Market in India 2019 is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing investment structure of the Skin Care Products Market. Some of the key players profiled in the study are Emami Limited, Hindustan Unilever Limited, Procter & Gamble Hygiene and Health care Limited, Amway India Enterprises Private Limited, Lotus Herbals Private Limited, Nykaa E-retail Private Limited, The Himalaya Drug Company, Johnson & Johnson Private Limited, L’Oreal India Private Limited, Nivea India Private Limited.
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Owing to rising skin problems such as hyperpigmentation and acne, concern among people about skin health has increased over time, and they are investing handsomely in skin care products. Demand for products made of natural ingredients like sea salts, seaweed extracts and other mineral-rich ingredients that help address skin problems, has picked up in the country.
Key growth drivers of the market:
-The purchasing power of women has increased due to a rise in the number of working women, specifically in tier I cities. Increase in the disposable income of women has resulted in escalated demand for skin care products, which is propelling the growth of the market.
-Rise in stress levels, exposure to dust and pollution, and long hours in air-conditioned environments have led to increased skin problems like pigmentation, acne, pimples and sunburns. Therefore, demand for remedial skin care products like sunscreen lotions, whitening creams, and moisturizing creams has picked up. This is a major driver of the skin care products market.
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The skin care products market in India was valued at INR 112 Bn in 2018, and is expected to reach INR 197 Bn by 2024, expanding at a compound annual growth rate (CAGR) of ~10.16%, during the forecast period (2019-2024). The rise in disposable income, increased female participation in the workforce, escalating skin problems resulting from high levels of pollution, and growing concern over skin health are the major factors driving market growth. Due to increased sense of self care, men are also indulging in skin care products, allowing FMCG giants to launch skin care brands exclusively for men. A number of players in the skin care products market like Nivea and L’Oreal are coming up with innovative products like specialized anti-aging creams, separate night and day creams, anti-wrinkle creams and sunscreens ranging from SPF 15 to 150, leading to market expansion.
Consumers tend to purchase skin care products based on the quality and reputation associated with a brand. Therefore, to gain high sales volume and revenue in the skin care market in India, a company needs to develop a strong brand identity, which is a difficult task for any new entrant. Several domestic and international players dominate the skin care market in India. These players often compete in terms of price and quality, therefore creating a price advantage for customers.
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Key Answers Captured in Study are
Which geography would have better demand for product/services?
What strategies of big players help them acquire share in regional market?
Countries that may see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
How feasible is market for long term investment?
What opportunity the country would offer for existing and new players in the Skin Care Products market?
Risk side analysis involved with suppliers in specific geography?
What influencing factors driving the demand of Skin Care Products near future?
What is the impact analysis of various factors in the Skin Care Products market growth?
What are the recent trends in the regional market and how successful they are?
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Some extract from Table of Contents
• Overview of Skin Care Products Market
• Skin Care Products Size (Sales Volume) Comparison by Type (2019-2025)
• Skin Care Products Size (Consumption) and Market Share Comparison by Application (2019-2025)
• Skin Care Products Size (Value) Comparison by Region (2019-2025)
• Skin Care Products Sales, Revenue and Growth Rate (2019-2025)
• Skin Care Products Competitive Situation and Trends
• Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type
• Analyze competitors, including all important parameters of Skin Care Products
• Skin Care Products Manufacturing Cost Analysis
• Marketing Strategy Analysis, Research Conclusions
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