Online Advertising Market in India (2018-2023) is latest research study released by HTF MI evaluating the market, highlighting opportunities, risk side analysis, and leveraged with strategic and tactical decision-making support. The study provides information on market trends and development, drivers, capacities, technologies, and on the changing investment structure of the Online Advertising Market. Some of the key players profiled in the study are Adglobal360 India Private Limited, DDB Mudra Private Limited, Grey Worldwide (India) Private Limited, Interactive Avenues Marketing Solutions Private Limited, Komli Media India Private Limited, Madison Communications Private limited, McCann Erickson India Private Limited, Ozone Media Solutions Private Limited, Pinstorm Technologies Private Limited, SVG Media Private Limited.
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The online advertising sector in India has been flourishing, lately, owing to the increase in the number of 4G connections and smartphones, time spent on mobile phones, and subsequent spends on digital advertising by companies operating in the automotive, food and beverages, and e-commerce industries. In India, the five types of content used in online advertising are – social media, search, display, video, and classifieds. As of 2017, majority of the online advertising activities were done through social media (~28%). The online advertising market in India is expected to expand at a compound annual growth rate (CAGR) of ~34.43% during the 2018-2023 period, to reach a value of INR 457.34 Bn by 2023. The proliferation of video content, transformation in payment mechanism, and voice-based interactions are expected to help in further growth of this market.
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Key growth drivers of the market:
-Government initiatives like ‘Digital India’, has led to an increase in digital consumption across the country. Through online advertising, the e-players can promote their products on social media, and search engines, thereby converting virtual media into a marketplace.
-In India, consumers mostly prefer videos and music in the entertainment category. Consumption of digital video has increased from ~48% in 2016 to ~55% in 2017, which implies a positive impact on spending on video advertisements.
Key deterrents to the growth of the market:
-Issues of internet connectivity and low broadband penetration are still prevalent in India, mainly in rural areas. Also, the digital video businesses in India face problems due to the high input costs, thus hampering the growth of online advertising in the country.
-In India, digital content is mostly delivered in English, and does not appeal to a considerable section of the society, which seeks vernacular content. This acts as a deterrent to the growth of digital media as an advertising platform in comparison to TV or radio.
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Key Answers Captured in Study are
Which geography would have better demand for product/services?
What strategies of big players help them acquire share in regional market?
Countries that may see the steep rise in CAGR & year-on-year (Y-O-Y) growth?
How feasible is market for long term investment?
What opportunity the country would offer for existing and new players in the Online Advertising market?
Risk side analysis involved with suppliers in specific geography?
What influencing factors driving the demand of Online Advertising near future?
What is the impact analysis of various factors in the Online Advertising market growth?
What are the recent trends in the regional market and how successful they are?
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Some extract from Table of Contents
• Overview of Online Advertising Market
• Online Advertising Size (Sales Volume) Comparison by Type (2019-2025)
• Online Advertising Size (Consumption) and Market Share Comparison by Application (2019-2025)
• Online Advertising Size (Value) Comparison by Region (2019-2025)
• Online Advertising Sales, Revenue and Growth Rate (2019-2025)
• Online Advertising Competitive Situation and Trends
• Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type
• Analyze competitors, including all important parameters of Online Advertising
• Online Advertising Manufacturing Cost Analysis
• Marketing Strategy Analysis, Research Conclusions
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